Why Alt Text is Your Secret Weapon When It Comes to SEO
If You Prefer To Skim, Look For the Gems 💎
Hey photographers, let’s talk about something that might not sound super exciting but can seriously boost your visibility: ALT TEXT. Yep, those little descriptions you add to your website and blog photos are actually one of your best-kept secrets for getting found in a Google Image search.
💎 If you’ve ever wondered how some photographers’ images magically appear in search results while yours seem to stay hidden, alt text could be the missing piece of the puzzle!
(Note: My website doesn’t show up on the first page of a Google search for the keyword ‘Southlake Senior Photographer’….but my images show up several times on the first page of a Google Image search 🔍)
So, What Exactly is Alt Text?
Think of alt text like a photo’s headline. It’s a short description that tells search engines (and people who can’t see the image) what the photo is all about. And trust me, if you’re not using it, you’re leaving a lot of SEO goodness on the table.
Why Should You Care About Alt Text?
Alt text does a few powerful things:
- 💎It helps your images rank higher in Google Image Search (hellooo, visibility! 👀)
- It makes your website more accessible for people using screen readers.
- And it’s an easy way to boost your overall SEO, helping more people find your gorgeous photography online.
But enough about why you need it – let’s talk about how to add it!
How to Add Alt Text to Your Photos:
Here’s the super-simple process:
1. 💎 Pick a photo (like one from a recent shoot or your portfolio).
2. 💎 Describe the image in a few words. Be specific! Instead of “pretty sunset,” try something like “golden sunset over a beach with palm trees.”
3. 💎Add your alt text to your website or blog’s image settings. Most platforms like WordPress, Squarespace, and Showit make it easy to find this option when you upload a photo.
Boom! Now you’ve got an SEO-optimized image ready to be discovered by your future clients!
Need a Step-by-Step Tutorial? 🎥
I’ve got you covered! 💎 Head over to my latest YouTube video where I walk you through the whole process of adding alt text and give you some killer tips on writing the best descriptions. Trust me, this one’s a game-changer!
Let’s make sure those gorgeous photos get the spotlight they deserve on Google! ✨
